It seems like every company is talking about their sustainability initiatives. While raising awareness is great, we believe that the world, and the movement, has moved beyond the point of mere dialog and cursory efforts and that we should all aim higher than platitudes and compliance, and the bare minimum. We too admit that we have a long way to go to, but promise that we do business with conscience and consciousness, aiming to proactively find ways to reduce our impact on the planet.
While we adhere to all necessary global certification standards, we also look at our manufacturing holistically, and realistically. One example: if our tests show certain recycled fabrics to be fragile (not sustainable if it means the bag ends up in a landfill) we reject it, despite it's 'green' credentials.
Certificates and compliances are important, but we look for further ways to reduce our impact on the planet (including our staff’s) and also to invest in programmes that develop communities that previously may not have had access to resources to achieve their dreams.
With the insight that is only gained from being at the coal face of manufacturing, we've seen how small mistakes can have a far reaching impact at a mass scale. So we pledge quality manufacturing at any level of budget. Product failure = waste. Quality = longevity.
Created by the founders of Ason Bags, the brand Cuulah was an excellent case study in showcasing our sustainability capabilities. One of our key focus areas, apart from making beautiful bags, was to make them last, using top quality materials and extra stitching.